Blog

How Your Business Benefits from Digital Assets

Whether you’re a small business owner or a Fortune 500, it’s essential to your business’ success to have a professional website and active social media accounts. In the past, having an online presence wasn’t the top priority for businesses. The focus was on pushing sales in brick and mortar stores, with very little acknowledgement paid to online sales. Fast-forward to today, where the internet plays a crucial role in everything businesses do, including sales, while physical stores often take a [...]

How to be innovative with your marketing

How to be Innovative with Your Marketing

With the constant growth and advancement in technology, it’s important for business owners to adapt, which includes making changes to marketing techniques and strategies. Marketing innovation can help you stand out from the competition and put you in the forefront of consumer minds. Here are a few options to consider: Blogging Many companies don’t understand the benefits of having their own blog, so they simply don’t have one. However, blogging is a great way to ensure organic reach, especially when you [...]

Virtual Reality: Will It Work for Your Business?

Through virtual reality customers can become fully immersed in an environment that you have created, providing fewer distractions than face-to-face demonstrations. Customers also experience stronger emotions when in a virtual environment and can remember details they may not from a conversation about the product/service you are trying to sell. Which businesses can best benefit from virtual reality? VR can help improve sales for a variety of businesses. For example, contractors can show buyers a completed version of a home they want [...]

How to Get the Most Out of Facebook Live

How to Get the Most Out of Facebook Live Whether you’re taking a tour of your business, demonstrating a product or service, or just sharing information with your audience, Facebook Live can offer a unique opportunity for your business. Connecting through a live stream offers personal connection and real-time interaction that sets it apart from other social media offerings. Before you jump in head first, check out our tips for navigating the world of Facebook Live: MAKE A PLAN Promote your live [...]

How to Get Started with Video Marketing

Video marketing continues to increase in popularity as we make our way through 2017, and the impacts cannot be denied. A recent report reveals that marketers who are utilizing video are growing their revenue 49% faster than non-video users. You may also be surprised to learn that YouTube is the second largest search engine, only outranked by its parent company – Google. Depending your video marketing strategy, videos may even outrank other results in Google. For instance, how-to and demonstration [...]

3 Advantages of Working with a Media Buying Agency

When it comes to media placement, it’s always going to be your best bet to work with a media buying agency to get the most for your money. Media buyers are adept at purchasing media inventory that best conveys the marketing message for their clients. As a business owner, you want your advertising budget to be spent effectively, delivering your campaign to your ideal audience at the right time; media buyers are instrumental in this process. Here are three [...]

Does Your Website Stand Out Above the Competition?

First impressions are important, especially when it comes to your website; you need to make sure this first interaction is flawless. Not only is it essential to be visible to search engines, but your site should also make a lasting impression on visitors. In order to accomplish these goals, consider these three factors for your website: 1. Trustworthiness Consumers do not want to give their money to a brand they don’t trust. Whether or not you’re putting out the best brand [...]

Digital vs. Traditional Marketing: Which One Is Better?

Regardless of whether your business is pursuing digital or traditional marketing, it’s important to monitor your insights, track your results, and record your return-on-investment (ROI). Not only do you want to get the most for your money, but you want to make sure that your marketing budget is being invested wisely into the right mediums. Some companies go completely digital, a few may only embrace traditional methods, and many others incorporate elements of both - so, what’s the right [...]

Why You Should Never Stop Marketing

Marketing plays a crucial role in your company’s success. In fact, the most successful companies in the world continually invest more money in marketing and sales than in other areas. Consistent marketing practices both sustain their business, and attracts new customers while retaining old ones. For instance, consider Nike. The swoosh, the athletic endorsements, the advertisements, the “Just do it.” slogan – the brand has become the world’s largest sports footwear and apparel company and one of the top [...]