Logo & Branding
Develop a brand identity.
You may have a million-dollar idea for the next big app, fitness tracker, or revolutionary restaurant, but have you thought about your branding? Establishing your branding and identity is going to be a crucial part of getting any new business or idea off the ground. Whether you’re trying to attract investors, customers, or both you have to have a brand identity that they connect with and feel confident in, otherwise they will move on to another idea and another business.
When it comes to branding the first thing most people think about is their logo. The first thing they should think about is their business as a whole. Your logo is an integral part of your brand, but it’s not everything. Developing a brand identity starts with your audience, your target market. If you aren’t appealing to the right people you’re setting yourself up for failure. For instance, if you’re opening a new yoga studio in a trendy, hip area you’ll want your branding to focus on the millennials who live, work, and play there because they will be your core customers. Like the area, your branding will need to be attractive and on trend, the colors or shapes need to be associated with tranquility, calmness, relaxation, thematically tying in the fundamentals of yoga. In other words: Branding takes time and there is a lot to take into consideration. These decisions should not be taken lightly.
That’s why we’re here. We can help you pair down your target market, establish your brand identity, even choose a name if you still haven’t found the perfect one. From there we’ll work on building your brand from the ground up, providing everything from a professionally designed logo to proper guidelines that can be shared within your organization. It’s our goal to establish a strong brand that is recognizable and relevant to your business. Most importantly, we won’t rush you.
Once we firm up the direction of your branding and move into the design process you’ll be with us every step of the way. If you’ve found inspiration that you want to share with us our design team will use it to create a variety of logos and branding materials for your business. You’ll have the opportunity to choose what you like, tell us what you don’t, and even request additional logo sets for review. Our goal is to make sure that the logo you select is the perfect fit for your business, communicating not only your image but as much of your identity as possible to customers; that it’s something you can proudly display on your website, business cards, promotional merchandise, and more.
We aren’t just a marketing team. We don’t just sell ads. We help create, establish, and grow businesses so that you can focus on the most important part of your operation – your customers.