Achieve the opportunity to be seen.
Digital marketing and social media may be a force in the marketing world, but don’t be so quick to dismiss print campaigns. A well-executed print campaign can offer many benefits that the digital realm cannot, one of the biggest being that your brand achieves and sense of professionalism and credibility that isn’t always afforded to digital advertisers. Why you may ask? Because print campaigns are larger investments with different goals in mind that can’t necessarily be achieved with other advertising options.
Unlike digital print publications don’t linger for a few moments and then vanish. Newspapers, magazines, even postcards and brochures, will be kept for weeks and months at a time if not longer. You may have a stack of magazines on your own coffee table and you’ve certainly seen them at a local doctor’s office. Print ads have the unique opportunity to be seen over and over again for much longer than an instant by various people in homes, dentist’s offices, supermarket checkout lanes, bookstores, and more.
The benefits don’t stop with repeated exposure either. Print advertisements are more engaging, holding the attention of readers longer, and connecting them with your brand more concretely. Rather than scrolling through text or feeds online they are hold a physical, tangible object in their hands and they’re able to give it their focus and attention.
Those different goals we mentioned previously? Print campaigns aren’t meant to sell, sell, sell – they’re meant to catch the attention of readers and encourage them to take an interest in your brand, solidifying your name and business in the market.
And don’t forget – publications have target audiences just like your business which means we’ll help you select the right ones to get your ads in front of your target audience so that your money won’t go to waste. Not to mention, running a print campaign can be even more beneficial as some advertisers make the mistake of only pursuing digital options, leaving more space for serious print advertisers.
It’s a lot to take into consideration, but don’t be fooled into thinking print advertising is dead. It’s far from it, and we’re here to help you not only create an effective print campaign, but to help you strategize, design, and join all of your marketing efforts cohesively so that your campaign stands out.